Ide tweet · Halloween
Halloween on X runs for most of October, so you have weeks rather than one day. Costume posts and photos peak on the 31st; jokes about candy, horror movies and pumpkins work all month. The best ones turn an everyday fear (a screen time report, a Friday deploy, a 'quick question' email) into a spooky one.
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Costume ideas are some of the most shared posts of the season because people actually need them, usually at the last minute. If you post one, make it something a reader could put together tonight. Brands can lean in more than on other holidays: a horror story from building the product or a spooky changelog fits the mood without feeling forced.
Bought Halloween candy for trick-or-treaters. Ate the candy. Bought more candy. This is my process.
Scariest thing I saw today: my screen time report.
My Halloween costume is a person who has their life together. Very convincing from a distance.
Horror movie idea: opening your banking app after October.
Carved a pumpkin. It looks like it has seen things.
halloween is the one night a year I answer the door without panicking
Every year: 'I'll make my own costume.' Every year: cat ears, 15 minutes before leaving.
My dog's Halloween costume cost more than mine and he hates it.
Spooky season is regular season with more candy and better lighting.
Going as a reply-all email this year. Terrifying, and everyone's seen one.
Only horror movie I can handle is one where the wifi goes out.
Grown adult, still checking under the bed after every scary movie.
Handing out full-size candy bars this year. I want to be remembered.
Costume idea: a 404 page. Plain white shirt that says '404: costume not found'. Done.
Going as the meeting that could have been an email. Just a calendar invite taped to my shirt.
Low-effort costume: a sheet with eye holes. Classic for a reason.
Couples costume idea: salt and pepper. Cheap, easy, and every photo of you two will be adorable.
My costume this year: a phone at 1% battery. Mostly just looking stressed.
Tonight I'm dressed as someone who left the costume to the last minute. Nailed it.
Group costume idea for coworkers: everyone goes as an app on your phone.
Kid wanted to be a dinosaur. I made a dinosaur. Kid now wants to be a toaster. Send help.
Costume rule: if you have to explain it more than twice, add a name tag.
This year's pumpkin. 3 hours, 2 band-aids, 1 very lopsided smile.
Wore a witch hat to the grocery store. Nobody said a word. I'm keeping it on.
Pet costume of the year: a cat dressed as a slightly bigger cat.
Scariest thing at [your product] this Halloween: our old onboarding flow. It has been retired. Rest in peace.
Spooky season deal: [offer] until October 31st. No tricks, just the treat.
Our team dressed as our least favorite bugs. Nobody guessed the login one. It's fixed now.
Halloween horror story from building [your product]: deployed on a Friday at 5pm. Never again.
Trick or treat? [your product] users get the treat: [feature] is live today.
We carved our logo into a pumpkin. It looks more like our first logo, which is its own kind of scary.
The ghost of features past: things we built for [your product] that nobody used. A short thread.
Our office candy bowl has been empty since 10am. The team has no regrets.
Founder Halloween costume: a person who slept eight hours. Nobody recognized me.
Things that scare founders: churn emails, Friday deploys and 'quick question' from a lawyer.
Happy Halloween from [your product]. Share your best pet costume below and we'll pick a favorite.
Haunted by an old bug in [your product]? Tell us. We'll get rid of it this week.
Halloween update: dark mode is now darker. Spooky, and easier on your eyes at night.
This costume is incredible. How long did it take?
Pumpkin carving skills: elite. Mine looks like a potato with regrets.
Your dog is not amused and I love him for it.
Full-size candy bars? You're the house every kid on the street talks about.
The 404 costume is genius. Stealing it.
Scariest thread I've read all month and none of it is fiction.
Happy Halloween! Save me a mini chocolate bar.
Respect for the last-minute costume. Those are always the funniest.
I'd watch this horror movie. Actually, I think I've lived it.
Group costume goals right here.
That pumpkin has seen things. Love it.
Too scared to watch the trailer, too curious not to. Thanks for that.
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