Tweet ideas · Founder
Founders who do well on X tend to post the things only they can write: what happened with a customer this week, the decision they got wrong, the opinion they formed after doing the work. Generic advice like "focus on what matters" disappears in the feed because a thousand accounts already posted it.
Every tweet on this page is original, written for you to post or adapt. Square brackets mark the bits to fill in.
These templates are built around specifics from your own company. Each one has a slot for a real detail: a number, a customer type, a mistake, a date. Fill it in honestly and the post becomes yours. If you can't fill a bracket with something true, skip that tweet.
[number] years running [company]. The lesson I keep relearning: the customer's words are better than mine. Use them on the website.
Hired too fast in year one. Fired too slowly in year two. Getting both closer to right in year three.
Most of my worst decisions were made on Friday afternoons. I now sleep on anything that matters.
Something I wish I'd known earlier: [specific lesson]. Would have saved me about [time or money].
The best advice I ever got about [topic] came from a customer, not an investor.
Every time I've ignored cash flow for a month, I've regretted it. Every single time.
What changed when we went from [number] to [number] people: I stopped doing the work and started explaining it. Harder than it sounds.
Founder lesson: if you have to explain the feature in a meeting, it isn't done yet.
I used to think speed meant shipping more. Now I think it means deciding faster. The shipping follows.
Things I do every week that I never expected as a founder: [task], [task], and answering the same email about [topic].
Wrote down my assumptions about our customers in [year]. Reread them today. About half were wrong.
The hardest skill for me as a founder has been saying no to good ideas. The bad ones are easy.
Today was a bad day at [company]. Lost a deal I was sure of. Tomorrow I'll figure out why. Tonight I'm going for a walk.
Founding a company is mostly normal days. Emails, bugs, a call that goes fine. The highs and lows are rare. Nobody posts the normal days.
some days the job is building the future. today the job was fixing an invoice
Had a call with a customer who almost cancelled. Instead they told me exactly what's wrong. Best bad call of the month.
I'm tired this week. Not burnt out, just tired. Taking Friday off and telling the team why.
A year ago I didn't know if [company] would make it to this year. It did. Writing that down so I remember.
Spent the morning on the thing I've been avoiding for a month. Took two hours. The avoiding took longer.
Not every week is a growth week. This one was a keep-the-lights-on week, and that's fine.
The loneliest part of running [company] isn't the hard decisions. It's not being able to share half of them yet.
Got a lovely email from a customer today. Printed it. It's on the wall next to my desk for the bad weeks.
Unpopular opinion: most startups don't need a roadmap longer than six weeks. Ours is a list of five things.
Your first customers will forgive bugs. They won't forgive being ignored.
Pricing is a product decision, not a finance one. It changes who signs up.
If your onboarding needs a video, your onboarding needs work.
I'd rather have 100 users who'd be upset if we shut down than 10,000 who wouldn't notice.
The best competitive advantage for a small company: answering support emails within the hour.
Most "we need more features" problems are "people don't understand the features we have" problems.
A boring product that solves a painful problem beats a clever one that solves a mild one.
Hot take: weekly metrics reviews are more useful than quarterly planning. You can't plan what you haven't measured.
If you're the only one who can sell your product, you don't have a sales process yet. You have yourself.
Our best customer found us through [unexpected channel]. I'd never have guessed it. Ask your customers how they found you.
A customer told me today they use [your product] for [unexpected use]. Now I'm wondering if that's the real product.
Lost a sale because our price was too low. They didn't believe it could work at that price. Raised it the next week.
Cold emailed [number] people this week. [number] replies, [number] calls. The ones that replied all had the same problem: [problem].
The most useful sales call question I've found: "what did you try before this?" The answer tells you who you're really competing with.
Every customer who churned last quarter told us why. Different words, one reason: [reason]. Fixing it now.
Signed our biggest customer so far today. They found us through a reply I left under someone's post months ago.
A customer asked for a discount. I asked what would make the full price worth it. We ended up building that feature together.
When a customer says "it's fine", it usually isn't. When they say "I'd be annoyed if this disappeared", you're onto something.
Called every customer who signed up this month. [number] calls, [number] minutes each. Learned more than from any dashboard.
Founders: what's one thing you stopped doing that made the company better?
How do you decide when to hire your first [role]? Revenue number, workload, gut feeling?
What's the best tool you pay for that costs under [price] a month? Mine is [tool].
Founders who sell to [audience]: where do your customers actually hang out? Not where they should. Where they are.
How many hours a week do you spend on product versus everything else? I'm at about [share] product and it feels low.
What's a decision you made early that you're still glad about [number] years later?
Honest question for founders running small teams: how do you handle your own time off?
If you had to restart your company tomorrow with what you know now, what's the first thing you'd do differently?
Want one in your own voice?
ReplyKit drafts posts and replies on X from your own topics and writing style. Open an empty composer and it suggests three posts; under any post it drafts three replies. You always press Post yourself.
Add to Chrome, free